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National ACE is now accepting applications on a rolling basis until March 14, 2025
National ACE will host a recruiting event to support Walmart's Road to Open Call to give entrepreneurs, small businesses, and manufacturers a chance to pitch their “Made in the USA” products directly to a Walmart sourcing representative and will fly in the top 10 applicants for the Walmart’s Road to Open Call in Los Angeles on April 3, 2025.
We are looking for shelf-ready products that are made, grown or assembled in the U.S. Services are not included in Open Call. Here is a link to the categories that will not be considered for the ‘road to Open Call’ -> Categories that will NOT be considered for Open Call.
Selected entrepreneurs will receive feedback and coaching to help you determine if Open Call is right for you.
National ACE will fly out the top ten finalists to pitch in Los Angeles on April 3, 2025.
Apply now to be considered as a National ACE finalists for the Road to Open Call. We will provide roundtrip flights via. Southwest Airlines to support 10 small business owners in their dream to scale their business.*
Meet one on one with a Walmart sourcing representative to pitch your product and start your journey to becoming a supplier.
Open Call is at the heart of our commitment to U.S. Manufacturing. This pitch event presents a unique opportunity for selected entrepreneurs to meet face to face with Walmart sourcing representatives, potentially getting their product in the hands of millions of our customers. Open Call provides valuable information to potential suppliers and offers businesses of all sizes from across the nation a chance at a big break with Walmart. This event is designed as a pathway to Open Call.
Eligibility:
- Made, Grown, or Assembled in the USA: Products must be manufactured, grown, or assembled domestically.
- Shelf-Ready: Products must be complete with a URL, barcode, and packaging.
- Proven Scalability: Entrepreneurs should demonstrate a history of scaling their business, such as transitioning from self-manufacturing to using a co-packer or establishing their own manufacturing operations. Demonstrated growth experience is required.
- Purpose-Driven Products: Products should solve a problem or provide differentiated value that resonates with consumers.
- Retail Operations Experience: Participants must have experience managing purchase orders, forecasting demand, and understanding the operational requirements of retail distribution.
- Social Media Marketing Proof Points: Entrepreneurs should present evidence of successful marketing activations, including regional campaigns and go-to-market strategies that demonstrate consumer engagement.
- Online Sales Performance: Applicants must be able to highlight their online growth and execution, showcasing their ability to build a robust digital presence.
*Finalists will be notified via Submittable and will receive specific instructions on how to book Southwest flights through a special portal.